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Shopify SEO
SEO
How we follow the steps for SEO
01
SEO Audit
We take the time to understand current website performance and SEO health. This enables us to identify which areas are working well and where the main focus for improvement should be.
02
Technical SEO
Before launching your online marketing strategy it’s important to ensure your Shopify store ticks all the boxes for technical SEO to give it the best chance of success. Our technical SEO services make sure that search engines can crawl and index your site properly. We understand what needs to happen from a technical point of view to demonstrate domain knowledge, authority and integrity to search engines.
03
Competitor Analysis
Understanding your competitive landscape is key to success. By benchmarking your ecommerce business against your competitors, we can learn where your hurdles and opportunities lie. From understanding how your competition position themselves as brands, to their social channels, backlink profiles, content and comms strategies, our SEO agency gurus will use the data to create a strategy that gives you a competitive edge.
04
Keyword Research
This remains a cornerstone of SEO. Identifying the correct keywords to use in your business’ website copy is key in determining your performance in organic search results. We research the terms people are using when searching online, and how to capitalise on that by ensuring your Shopify store uses the right language to provide answers to their queries. The result? More relevant traffic.
05
Content Marketing and Outreach
Understanding your competitive landscape is key to success. By benchmarking your ecommerce business against your competitors, we can learn where your hurdles and opportunities lie. From understanding how your competition position themselves as brands, to their social channels, backlink profiles, content and comms strategies, our SEO agency gurus will use the data to create a strategy that gives you a competitive edge.
06
Site Migration
If you’re moving your existing online business to Shopify from any other ecommerce platform, it’s absolutely critical that your migration is managed properly, ensuring SEO migration elements aren’t overlooked. With over 60 migrations successfully completed, we’re the SEO agency with an in-house, tried and trusted website migration process. We make sure your rankings and traffic aren’t impacted by the move thanks to our years of experience and in-house tools we’ve built such as Easy Redirects to help manage your migration effectively.
07
Local SEO
Understanding your competitive landscape is key to success. By benchmarking your ecommerce business against your competitors, we can learn where your hurdles and opportunities lie. From understanding how your competition position themselves as brands, to their social channels, backlink profiles, content and comms strategies, our SEO agency gurus will use the data to create a strategy that gives you a competitive edge.
08
International SEO
If your business operates in different territories, you need to make sure you’re optimised for SEO internationally. Using international SEO best practices, Eastside Co’s SEO professionals can make sure the search engine giants understand which countries you’d like to target and which languages you use, boosting your search performance in those regions.
09
Google Penalty Recovery
If you’ve been penalised by Google and have seen a dip in traffic and revenue, we’re the SEO company to help. A site audit will determine if you’ve been hit with an algorithmic penalty – for example the Panda or Penguin algorithm may have flagged something on your site as negative or low quality. It might be that your site is being harmed by undesirable backlinks or content issues, or that there’s something else that’s causing problems for your site’s rankings. Once we’ve identified what’s happened, we can put a plan together to fix the problem.
10
SEO Reporting
Search engine optimisation isn’t magic or some kind of arcane witchcraft. It’s activity driven by data insights, to help increase your online visibility. Eastside Co’s approach to SEO for Shopify is clear and transparent: we strip back the jargon and provide regular reports in clear English, letting you know what we’ve done, what the results were, and what the next steps are.
Ready to get started?
We love helping businesses build a cohesive online presence that shows off their brand and what makes them special! Contact us today to learn more about how we can help your business succeed.